WWF 'THINK DEEPLY'

Words and performance - Joshua Idehen
Creative Content Director / EP - Jake McGowan
Agency - Playing Field
Creative - Josh Fletcher
Director - Hopi Allard
DOP - Emile Kelly
Gaffer - Tom Williams
DIT - Demi Akomolafe
Edit - Hopi Allard
Colour grade - Karol Cybulski @ Cheat
Sound Design - James Preston
Studio - Broadly Studios
Client - WWF

The campaign urges governments to consider the repercussions of deep seabed mining before making a decision that could irreversibly damage our already fragile planet.

At the centre of the campaign is this powerful film, featuring a heartfelt spoken word piece written and performed by poet Joshua Idehen. The film explores a spiritual connection to our oceans depths, how we are all part of an integrated system, and the rare opportunity we have to stop an environmental disaster before it starts.